Story by: Aubrey Lowery

Karen Brown has two storage units filled with various home decor and furniture, and no it’s not a clutter problem. All these items are strategically placed in clients’ homes when trying to sell. 

 “Over the past few years, I’ve accumulated different furniture and decor sets that could be used when competing with the new-build model homes that are on the market,” said Brown.

While homes should be full to show their full potential they should not include personal photos. Photo by: Aubrey Lowery

By having her own staging services, it not only makes her stand out from the crowd when sellers are trying to choose who to list their home with, but also makes it so that she has a consistent brand of what the properties she sells are supposed to look like.

Staging companies have become increasingly expensive, some charging up to $5,000 per home. 

If a seller does not choose to have their home staged it can result in the house staying on the market for much longer. As the saying goes, time is money, so Brown decided that by establishing an alternative her investment in decor pays off when a home sells in a fraction of the projected times. 

“Florida has one of the most competitive markets when it comes to real-estate, and with many people relocating to the area, they often want something that is turn-key.” Brown realized that when people are trying to sell the last thing they want to do is a major renovation, so making what they have look the most appealing is the best bet. 

According to Brown it only takes eight seconds for a buyer to make a decision on a house, so the most important part of the house is to have the entrance presented above the rest of the property. 

Karen Brown at work on trying to decorate a space, photo credits, Aubrey Lowery

According to Brown it only takes eight seconds for a buyer to make a decision on a house, so the most important part of the house is to have the entrance presented above the rest of the property.