Inside Jacksonville September Edition – Bridging the Generational Gap:
How Pop Culture Connects Different Generations
By Katie Connors, Hannah Simmons
Generations can be different, but there are common trends that keep generations connected. Some say trends are on a rotating cycle, which blurs the dividing line between the generations. Pop culture is a trend that connects all of the generations together.
Music is enjoyed through every generation. The biggest change among the generations is not the musical style, but how the music is played. The way music is listened to has evolved considerably. With the rise of technology, record players, cassette tapes, CDs, MP3s and iPods are just the beginning of the what music is becoming. Each generation has grown up listening to music through one or many of these resources that could potentially grow extinct.
Musical taste is not conformed to one generation. The music created in a certain period of time is not limited to that time. Today’s music is very different from the music created in the 70s and 80s, but its music is still very prominent on people’s playlists today.
Neil Hornick is a local Jacksonville drummer. He enjoys listening to hard rock, but he is also the lead drummer in his church’s worship team. Hornick particularly enjoys listening to the rock band God Smack and the Christian band Switchfoot. Hornick’s clothing style and musical taste have become a part of who he is as a person. Neil’s ideal look is grunge with a rocking twist. He is rarely seen in different clothing, and when he is he feels as though he missing a part of him.
University of North Florida senior Laura Hoffman loves playing music that matches her clothing style. For Laura, music and style go hand in hand. Dita Von Teese inspires Hoffman because she does not dress according to what trends are popular at the time. She is unique in her style and shows Hoffman that she can be too. Hoffman advocates individuality and encourages others to do the same.
Generations are defined by age, but music and fashion blurs that line. Watch and see how Hornick and Hoffman express their individual styles.
New Technology is Being Integrated in the Classroom
By Tierney Harvey
With technology evolving every day, schools have integrated new technology into their classrooms. Some educators say the new devices make learning interesting and enhances students’ experience, while others think it is a distraction.
Sherrie Boger, director of Growing Room, has 41 years of teaching experience. She said despite the problems, technology has its benefits when it comes to the learning environment.
Boger said she started her career decades ago at a preschool in New Jersey. Back then, she said the children spent several hours each day on activities like art, reading stories and playing outside. Now, the experience is totally different.
At Growing Room, she said the students use technology for a maximum amount of 20 minutes each day, and the children are quick to learn how to use new devices.
However, not all educators have embraced technology. According to Rick Pinchot, the principal of Seaside Community Charter School, most elementary school-aged children should not be using technology at all.
At Seaside, the philosophy is that kids need to be kids, Pinchot said, and the lack of technology in the classroom helps students enjoy their time at school and be successful.
In a Pew Research Center survey of more than 2,000 teachers, 71 percent reported that managing digital tools is an issue in their classrooms.
While the value of technology remains under debate, the cost effectiveness of new technologies and its convenience for teachers and administrators makes it a popular tool for schools.
How the Different Generations Date
By Pierce Turner, Tiffany Salameh
Online dating has changed the way people connect. For couples today, meeting online is the new standard. But just how much has dating changed over the generations?
Casey and Adam have been married for over 20 years. Before that, dating for them was spontaneous and unexpected.
“We’d actually been on a double date—We’d been on a couple of double dates—yeah,” said Casey. “And then at one point we looked at each other and went ‘Yeah I think I kinda like that one better.’””
When they were dating, social media wasn’t around and they had to meet face-to-face.
“There was no social media, there was no internet, you just, you met through your social circle,” said Casey.
For them, modern online dating is something they don’t see themselves doing.
“I wouldn’t know what to do if I was single now,” said Casey. “If something happened between us or something happened to him…I’d be terrified.”
Today, dating apps like Tinder and Bumble are dominating. They work by matching people based on appearance and short bios. Simply swipe right for a like and swipe left for a dislike. If you both swipe right you’re connected.
Mark Batchelor and Eileen Perce met this way.
“It was basically instant match,” said Bachelor.
After matching on Tinder, the two 21-year-olds starting going on dates at parks and restaurants just like any other couple. They don’t think the concept of dating has changed much between generations.
“It’s exactly the same,” said Bachelor. “People, especially of older generations, rag on Tinder cause of the hookup culture but what do you think bars were? And saloons before bars? It’s all the same it just has a new face.”
Adam and Casey, however, feel a little differently
“People aren’t always honest about what their background is or their statistics they put on there are not always the absolute truth, they may stretch it a little,” said Adam.
Both couples agree that online dating can be risky. Adam said there are more than enough people out there who can use it to prey on the unsuspecting. Perce told a story about the guy she matched with before Bachelor, who stalked her at work and home.
Despite the differences in how each couple met, there’s no denying the love they share.
“She’s the one that I wanted to marry. I was that sure of it,” said Adam.
How New Technology is Impacting Church
By Joslyn Simmons, Marielisa Martinez
In the fast-moving paced of life, apps, webpages and social media has become an integral part of everyday lives. Churches are looking to bridge the gap with the help of technology and its place in religion.
Christiana Lall goes online every time she needs to find information about her church, the Christ’s Church.
For this younger- audience church, using modern technology is important to stay with the times.
“I think Christ’s Church really utilizes technology and it really gets how that like an intricate part of every one day to day life,”Lall said.
Not every church is at the level of the Christ’s church. Ruby Easterling, a baby boomer, goes to a church with older members like herself. Over the years, she has seen the changes in religion and how the new generations are bringing different ideas.
“There is a mixture. Young and old. And we kind of trying to mix like the new generation with the older generation,” Easterling said.
Xarria Taylor, also a member of an older church sees the disconnect with technology and religion. As a millennial, she is more likely to use her phone to read the bible and look up scriptures during the sermons.
Along with social media, churches are also using apps such as Givelify where church goers can pay online even when not at the location of their churches.
While the role is technology is growing, people still practice their religion in the best way that suit them with the church being a central place no matter the age.
Online Shopping vs. In-Store Shopping
By Jackie Hellett & Nikeya Heath
Generational buying preferences, including how and where to shop, differs between millennials and baby boomers.
While baby boomers feel that you can get more from your buck by traveling to local malls, baby boomers prefer to use technology in the pursuit of their purchases and focus less on the in-store experience.
Maya Lamsal, Pediatric Scribe, says traveling to malls can get too hectic due to traffic and the exhilaration of coming home to a new package is what keeps her scrolling online.
“Pretty much everything in my closet is online. Says Lamsal. “It’s just easier and at my
fingertips. It’s one click away from buying it and being delivered at your doorstep.”
On the other hand, baby boomers would suggest that it’s best to into stores to see what
retailers have to offer.
Caroyn Wiliams, retired, says not having to go to work giver her leisure to spend time in stores. “I like to come to the mall, because I like to touch the fabric and try the items on to make sure it’s the perfect fit. Williams says, “Also to make sure the item is quality and the price is right.”
Williams said millennials don’t take the time to shop in stores and see what retailers provide because they choose to take a quicker route by using technology.
Marketing to the Generations
By Morgan Yonge & Josh Hodges
Business is booming in Jacksonville, but the constant change in demographics makes it difficult to market to each generation. There’s a disconnect in how businesses communicate and market to their customers today. This disconnect in generational marketing, could be killing profits without even knowing.
Jackie Lacey, Director of Marketing and Education with Floriology Institute says, “A lot of the industry has changed and it’s changing on a daily basis. We can’t get comfortable, we can’t get sedate. We have to constantly adapt to change and welcome it, and actually look for it ourselves.”
According to a study by AARP, Baby Boomers spend the most money across all product categories, but are targeted by just 5 to 10% of marketing.
“We’ve got such a smaller market as far as reaching a millennial. Where with baby boomers you can do newspaper ads, television ads, magazine ads. The main thing is really recognizing what the division is and how to be effective with each of those generations. And welcome it because it’s a new day,” says Lacey.
For a small business owner like Anna McMillin, an old school and cost effective approach is needed in order to reach baby boomers.
“Sometimes I’ll throw in some old school marketing tactics, like I’ll leave my cards around at salons. So, maybe sometimes they like having a piece of paper versus just Googling stuff online,” McMillin says.
The Pew Research Center says that social media is popular with both millenials and baby boomers. With at least 88% of millennials and 72% of baby boomers active on social media, it’s hard to ignore that kind of trend.
“It’s really important to have a really strong presence on social media because it’s I think that it’s the only way that people will find you,” says McMillin.
As the market continues to change with each generation, it’s important to adapt marketing strategies to appeal to your target audience. In order for businesses to reach millennials, more of an online or social media marketing presence is key. On the other hand, if your target audience is baby boomers, more print advertising or billboards are the way to go.
Local entrepreneur and DJ Tony Cinca says that a more upfront and in-your-face approach is the way to reach millennials.
“One of the hardest parts about marketing to millennials is just getting their attention. The era of 140 characters or less has really impacted the way that I have to approach my advertising. You really have to catch the millennials attention within the first five seconds. If it doesn’t get me, I’m on to the next post. The most important thing that you can do to get access to consumers is social media. You’ve got to be in their face, you’ve got to be relevant, you’ve got to be exciting,” says Cinca.
2.46 billion people are using social media worldwide. In order to stay relevant in today’s market, businesses will have to adapt to the changes, and keep up with the trends.
By Corin Gainey
In the past 130 years we have had seven generations. Each generation has gone through a set of specific formative events that have shaped them as a whole.
For examples, Baby boomers are known for being more optimistic. Their focus on teamwork and cooperation paired with their ambitions made a good percentage of them being workaholics. This juxtaposed next to the entrepreneur-like business people from generation Z can lead to discontent. For this reason, older generations can consider younger ones lazier, when in reality they are just a different type of worker.
In another way, misconceptions can unfairly be assigned to people who we assume are a certain way. We tested the average Jacksonville citizen’s knowledge to see how well they really knew the generations that came before and after their own. Some of them realized that their perceptions were baseless, and far fetched.