By: Sasha Koresh
Happy Medium Books Café is blending literature, coffee culture and community in Jacksonville’s
historic Riverside neighborhood.
Located at Park and King, the independent bookstore offers a wide selection of new and gently
used books for both adults and children; but owner Dana Shutters said the vision goes beyond
simply selling books.
“This space is meant to feel welcoming,” Shutters said. “We want people to stay awhile,
discover something new and feel like they’re part of a community.”
Purchased in November 2023 by Shutters, a retired teacher and librarian who recently moved to
the Riverside area, the woman-owned shop has quickly become a gathering place for readers,
neighbors and coffee lovers. Shutters said her background in education helped shape the
store’s focus on conversation and connection.
Bookseller Debbie Rozier said working at Happy Medium feels different from a traditional retail
job.
“I like working here because customers really take their time,” Rozier said. “They talk about what
they’re reading, ask for recommendations… and come back to tell us what they thought.”
In addition to its shelves of fiction, nonfiction and children’s titles, the café serves a light menu
featuring hot and cold coffee drinks, teas and lemonades. Guests can also choose from
house-made pastries prepared fresh empanadas, which offers quick but high-quality options for
those meeting friends or settling in with a new novel.
Happy Medium also hosts book clubs and community events, further strengthening its role as a
neighborhood hub.
As independent bookstores increasingly focus on experience alongside retail, Happy Medium
Books Café continues to grow as a space where books, coffee and community come together in
the heart of Riverside.
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