By: Chandler Thompson
The zodiac wine tasting is an event held once a month that everyone can enjoy, but the tasting itself is tied to the coffee shop/bar wine club. Lauren Henry, the owner of The Greenhouse, started the wine club over a year ago with its theme being zodiac signs to attract their younger audience. Henry’s goal is to connect with their early 20 to early 30-year-old audience and introduce them to wines they would have never thought to try with a topical theme.
The wine club includes two bottles of wine a month for members. The bottles are tailored toward the zodiac sign of the month. Henry describes there being two sides to every zodiac sign. An aligned version and an “unhinged” version of the sign. A bottle is picked by Henry and her team that they believe the notes pair with the characteristics of the sign. Henry describes the aligned bottle as being “standard” flavors of wine that match. She then describes the “unhinged” bottle as being experimental and “crazy” flavors to represent the sign’s unbalanced side.
For $68 a month, members receive the two bottles of wine a month. Members also receive a 20% discount on any of the other wine purchased from their collection, free entry to all the monthly wine tastings and other club events, and monthly newsletters that teach the member about the wines as well as the zodiac sign they’re paired with.
Henry describes the club as a stress-free and causal environment for those who are new to the wine scene. Figuring out what wines work best for each individual can be an intimidating process. Comparing the notes to the traits of zodiac signs can ease new wine drinkers into understanding the different kinds of wine. At the tasting event each month there is a booth set up where Henry, and her team describe the notes of each wine. The environment is welcoming towards wine novices and creates a fun space to learn something new

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