By: Johvan Merilus

In the heart of Jacksonville, Kameren Lott isn’t stitching together clothes rather he’s stitching together a movement. With Jax Fashion Runway, building a platform in which models, photographers, and videographers isn’t simply for collaboration purposes- rather an environment for Jacksonville’s own creative minds can elevate each other. The vision is clear as camera lens captures residuals that mirrors both the art and artists as both bold and expressive. 

The platform is serving its purpose to bring attention to Jacksonville’s creative side. With each helping hand the goals of the mission become clearer as it helps to push for Jacksonville’s local talent creating its own fashion-forward hub. This isn’t just any business but rather a company’s blueprint for networking and representation. 

 Each photoshoot becomes a networking opportunity where creatives of all backgrounds come together to create something timeless. Jax Fashion is unique in its own right because it turns traditional norms on their head. It invites individuality, encourages risks, and welcomes the unconventional- allowing creators to tell stories that resonates beyond style. 

Jax Fashion Runway wasn’t meant to simply be a fashion company. It’s being utilized as a hub for community amongst those who express art through fashion. Whether the creator is behind the lens or in the middle of the frame, it’s a network that pushes the creative minds in Jacksonville to be bolder and have support.